Meerkat Is Dying So Use Periscope, Twitter Advises Celebrities
Twitter is reportedly urging celebrities to give up the usage of Meerkat for its live video streaming acquisition Periscope.
Marketing product isn’t illegal neither it can be classified as immoral act. But the way Twitter is trying to convince celebrities, who use Meerkat, for periscope is inconceivable. Twitter is contacting famous people and giving them its prediction of Meerkat’s death so they should move to Periscope for live streaming purposes, TechCrunch has reported on behalf of many sources.
Twitter has even contacted media companies inviting them to use Periscope exclusively and advising them to ditch Meerkat — Or, otherwise, they can be dissociated from its advertisement manifesto, Amplify. By creating video-based promoted tweets mutually for media companies and brands, Twitter Amplify has enabled them to spread their advertisements to large audience on Twitter, beyond their followers.
I can smell some black in Twitter’s marketing tactic for Periscope. But is this the Twitter only which can go so far for new celebrity customers? The simplest answer is: no. Some other companies have also been making their utmost efforts to catch the stars. Meerkat, too, tried to bring famous celebrities from Twitter’s Vine to its platform–something which makes Twitter’s aggressive behavior reactionary.
One thing which is very obvious from Twitter’s behavior is the huge competition among fewer live streaming apps. Live video streaming is being predicted as the next trend on mobile. And the companies have already started showing the rapid growth of this trend.
Abubaker Zahoor writes on diverse topics with special interest in innovations, tech-ethics, and inter-and intra- organizational business relationships.