HDR Coming to Amazon Prime Video
Amazon has announced the arrival of high dynamic range, or HDR to Amazon Prime Instant Video service. The feature is coming to Prime members in the U.S, Germany and UK this year. Amazon Originals will be the first to benefit from this technology.
Amazon is working closely with Hollywood studios and technology inventors to offer the best HDR experience possible to its users in 2015.
According to Michael Paull, Vice President of Digital Video at Amazon:
4K Ultra HD picture resolution was just the beginning—we’re excited that Prime members will soon be able to view movies and TV shows including Amazon Originals in HDR quality.
The company is claiming that it will offer the best contrast and color balance to viewers. HDR is something filmmakers wanted for a while and can deliver high quality videos. However, some demos that we have seen show that it is not aesthetically appropriate for everything.
Paull further said that HDR is the next step in Amazon’s commitment to bringing quality entertainment for its viewers. He also indicated towards more options users may have when it comes to watching their favorite titles.
Amazon has already brought 4K into the mix, and there are plenty of titles available to watch in Ultra HD and planning to increase their catalog.
Now that they are using HDR, users will notice greater contrast and richer contrast on screen. It is possible that more services will see HDR in the future.