Google Images Show CEOs Are Either Males Or Barbies, Not Women
So you don’t know what a CEO is, and decide to Google it to find out. Turns out, a CEO is a white male dressed up in elite suits. Or that’s what Google Images tell us.
A recent study by the University of Washington has revealed that Google Images has a certain gender bias towards professions that even women are excelling at, but still shows up pictures of men when searched.
This tends to build a perception about the job description as well, leading to people believe that a certain profession is only confined to men or women.
The study shows that when you search for “CEO” on Google, it shows you hundreds of images of CEOs as men, mostly white, and after rows and rows of skimming through the images of men, comes one image of a female CEO – a Barbie CEO.
So as you can see in the image above, after about 70 images of male CEOs, comes a little thumbnail of an apparently female CEO. Open that up and you find out the following image:
The first female image in Google Images is of a Barbie, which isn’t even real, but an image from an Onion article saying that “women don’t run companies,” they just “work behind the scenes to bring a man’s vision to light.”
However, in reality, there are 27% of the women who are CEOs in U.S. alone, while the images show just 11% images as women. There might be a minority of CEOs who are women of color, but that obviously does not mean you can summarize it to generalize CEOs as a mere male white human.