LinkedIn Explains Why they are Spending $1.5B on Lynda
If you remember the takeover of Instagram by Facebook you would also remember that they paid around one billion for the transaction.
Apparently, LinkedIn has reason to believe that Lynda.com, an education website is worth more to them. The former is acquiring the latter with a much heftier sum of $1.5 billion!
However, nothing this big comes out without proper planning and analysis of the pros and cons of the matter, and LinkedIn has thought this through.
Jeff Weiner the chief executive officer of LinkedIn took to the business-oriented social networking service with a post announcing that they were going to acquire Lynda. In the post he also expressed some of the reasons why he thinks that spending billions of dollars on the acquisition of an online education company was worth it:
Without access to education and the ability to acquire skills, many of these opportunities will remain far out of reach for most people. With today’s announcement that LinkedIn intends to acquire lynda.com, LinkedIn has taken a material step forward toward connecting these dots.
If you look at it in depth, it surely is an obvious choice. Around 350 million people hit up their website to look for a job and they are always looking forward to increasing their chances of getting employed.
So what could be a better option than to link the service with another website that offers courses and specializations that would add value to your resume?
With Lynda, people will have 6,300 courses and 267,000 video tutorials to choose from – and I am sure LinkedIn users are going to like the opportunity.