Madonna To Debut Her New Ghosttown Music Video On Meerkat
Madonna’s has used almost all the social apps including Snapchat, Instagram and Grindr for promotion of her albums. The new addition in star singer’s promotional armory is live video broadcasting app Meerkat.
“Be here at 10am PST tomorrow for the world premiere of Madonna’s Ghosttown video!” reads a message on Madonna’s official Meerkat profile. The singer has about 1,000 subscribers which are expected to grow in future.
Twitter’s periscope and Meerkat allow users to broadcast their media live from smartphones to their followers and friends on Twitter. Both of the livestreaming apps have the potential to attract larger audience from different parts of the world as both allow people to get in touch with their favorite celebrities like Madonna.
Madonna is arguably the most famous personality yet to use Meerkat. This may give some boost to the app which has been going through a sticky patch. Just a couple of weeks ago, Twitter abandoned Meerkat’s access to its social graph. Meanwhile, the app saw a decline in its position on the Apple’s App store chart.
Meerkat enables users to stream whatever they want by pointing their smartphone camera’s. Will Madonna follow the same technique or she will air a pre-recorded video? But this is not sure whether Meerkat has the functionality to air pre-recorded clips. However, if Meerkat does support such streaming, the app can get an upper hand over the rival Periscope.
It is obvious from public figures’ growing interest in the social apps that these are the next effective medium for not only contacting with existing audiences but to expand them as well.