Apple Is Not Ready To Introduce 4K Video Support In Apple TV
Apple TV has been there in the market for a good period of time, but hasn’t been able to achieve the anticipated success due to the consumers preferring advertisement-supported content over paid content. Usually referred to as the Apple’s dusty set-top box, the latest generation of Apple TV, with its launch later this year, is expected to clear this stigma. Apple TV’s next-gen is set to bring forth many new features but still won’t be supporting 4K video quality standard.
Alongside improvements in processing power as well as internal storage, a major upgrade is Apple launching its own internet-based TV service. Offering more than 25 channels, this upgrade is likely to get many existing Apple users to look forward to the launch. But at the same time, fans who were expecting a 4K upgrade might have a hard time accepting the no-4K in the new version.
A source familiar with Apple’s vision quotes: “4K is great, but it’s still in its infancy.”
Several reasons come to mind when thinking why Apple couldn’t take the not-that-big a leap forward and introduce 4K, despite that the A8 chip embedded in iPhone 6 and 6 Plus is very much 4K-capable. But fact of the matter is that really there isn’t much 4K content out there which could stream out to user’s screen. Moreover a lot of households still haven’t made 4K supported TV screens a must part of their living rooms.
Moving on from the more passive reasons, technically speaking delivering 4K quality to user screens is in itself quite an expensive operation. Also because 4K is four times the mainstream HD in terms of quality, it requires massive amount of bandwidth and powerful compression methods to ensure seamless transmission. On the consumer end, efficient playback requires high speed broadband connectivity as well.
Avi Greengart, Research Director at Current Analysis, offered a similar take. “Content is a problem,” he said. “There is a fair amount of movie content produced in 4K or better resolution already for commercial cinemas, but there is no easy way to get that content to consumers.”
Thinking closely on the above reasons, it is not very difficult to believe why Apple Inc. is waiting for the technology to mature and then adopt it for its consumers. Because Apple is known for giving its consumers nothing but the best.