Twitter Displays Ads In Users’ Profiles
Twitter is experimenting with a new advertisement technique which is to include the ads in user’s profile, states Re/code.
Twitter is testing this on selected profile pages. When a user visits one of these profiles, they come across ads below some of the user’s streams. Before the ads, comes a break in the tweets which is inserted with a bumper. Ads are found under the section specifically marked “Suggested by Twitter.” Giving section a specific name is important to avoid all the misinterpretations and mistakes.
“We’re experimenting with this feature, as we do with all our ad features, in order to create great experiences for our users, advertisers and partners,” a Twitter spokesperson told Re/code.
For the time being, while this technique is in testing phase, ads are being displayed only to the logged in users. But if Twitter succeeds in its endeavors to generate money from those users who either don’t have accounts or they don’t bother themselves to log in but see others’ tweets frequently, they could be included in the advertisement audience through twitter’s targeted ads.
Twitter has already struck a significant deal with Google. By means of this deal, Google will show tweets in the search results which will attract more number of users — those who don’t hold a Twitter account — to Twitter. However this mutual project will reportedly take couple of more months to commence.
Obviously this move will help Twitter allure more advertisers as it will be offering them benefit of larger audience to propagate their message. One imperfection in the novice feature can be the fact that it will appear only in the non-verified profiles. If these ads are displayed in verified profiles, it can aid Twitter in getting the desired results more easily.
People who don’t have accounts usually try knowing about what their friends or favorite personalities are up to. In case of friends, they can easily determine originality of the account but when its matter of the public figures, that blue stamp of being ‘official’ is necessary. This is but matter of the tactics. And as the service matures, Twitter will must work on such tactics.
For now…the bottom line is…Twitter is planning to include ads in your profiles.
Abubaker Zahoor writes on diverse topics with special interest in innovations, tech-ethics, and inter-and intra- organizational business relationships.