Bitly To Close ‘Bundles’ And Launch ‘Tags’ On April 7
The famous URL shortening service Bitly has announced that it is axing its bundles features which allowed users to share multiple links using one Bitlink. Bitly introduced this feature four years ago just to help users in easily sharing links but users, says Bitly, found their own “creative” uses. Perhaps urged Bitly to recede.
According to Bitly blog, it came on decision of “sunsetting” bundles because they were not being utilized as per the company’s expectations. Further, it revealed in the blog that “Less than 2% of Bitlinks were added to bundles.” By same token, “less than 3%” of page views were also not very satisfactory for Bitly.
Along with less uptake and few page views, certain other reasons made Bitly to cut ties with its bundles features. For example, 25% of the total bundles were set to private and 80% of the Bundles were spam.
From April 7, Bitly will migrate all the bundles into read-only mode. One month will be given to the users to visit these bundles until May 7 when bundles will finally be closed.
“This means that you can still check out your bundles, but you will no longer be able to add, edit or curate bundles. Bundles will be in read-only mode for one month, before they are formally sunset on May 7,” Bitley explains.
After assessing the real needs of users, Bitly has decided to come up with a better alternative: Tags. All the bundles data will be transferred to Tags. On the same day when Bundles will be moved to read-only mode, April 7, Tags will be available for all users.
Bitly believes that “this solution will be able to scale and grow as your marketing initiatives do.”
Few weeks earlier, Bitly added mobile deep linking in Bitly Brand Tools box. This service is designed to help marketers in web engagement. Marketers will be able to “utilize this across their paid marketing efforts and across their audience’s organic sharing efforts as well,” reads Bitly blog.
Bitly’s efforts suggest that the brand is fully aware of the market trends. The most current initiative, Tags, indicates that Bitly is going through evolution quite successfully.