Apple Refocuses on China: Gadget Trade-Ins, Partnership with Foxconn
In the recent times Apple has further enhanced its reach in different regions of the world. One factor that counts a lot when looking at the countries that you want to focus on is the number of people that can buy your product.
If you look at China, they are the largest population in the world but more importantly, they have a rapidly growing middle class that can afford products like iPhones and iPads. Being one of the BRIC economies , China is one of the strongest contender when it comes to expansion.
So the iPhone manufacturer wouldn’t ignore that. In fact, they are reportedly increasing their focus in the region and despite having a few quarters where they stunned the competitors, they want more of the market share.
According to Bloomberg, Apple is going to partner with Foxconn in their future plans in the region.
One thing that they are allegedly going to do is offer trade-ins in China. This way iPhone users will simply have to visit the Apple Stores and trade their gadget for another one. It is also rumored that Foxconn is actually going to buy the old iPhones and then resell them in the market instead of Apple.
Previously, they have done the same in the United States and the program had boosted their sales enough to warrant another attempt at it in a new region.
If some insider reports are to be believed, the trade-ins might start as soon as March 31.
Tim Cook, the chief executive officer of Apple is vigorously trying to achieve massive objectives that would let them double their number of stores in the Chinese Mainland.
Based on surveys that have been done by industry analysts, China has such a potential that it could soon become the largest market of Apple products – overtaking United States.
How do you see the company’s future if they manage to overtake the Chinese market too? Although with the budget companies operating in China a clean sweep seems a little tough.