Apple Is Akin To Hitler, A Chinese TV Believes
Companies employ various methods for marketing campaigns but the trick which Chinese internet video site Leshi TV is using, is shocking.
The company is set to debut in smartphone industry by unveiling its first phone on April 2. But to create buzz around the launch, LeTV is comparing Apple to the Nazis.
By looking at the pictures they have posted on their verified social media Weibo page (where they have 5 million followers) is an expression of a very unusual approach for marketing expeditions. Jia Yueting, the CEO of the TV probably thinks that instigating rancor for the iPhone company can work to his benefits.
In the poster, Adolf Hitler is shown wearing a red armband over military uniform with the official Apple logo in place of the Nazi’s symbol swastika.
At the top of the poster, observes The Verge, few words are scribed which compare Android and iOS ecosystems attributing to “CROWDSOURCED, FREEDOM VS ARROGANCE, TYRANNY.”
On the other side of Hitler’s cartoon, few cheerful people are shown in front of a door that is drawn similar to a smartphone’s design. At the bottom end of the poster two arrows are sketched. At the bottom, arrows point out towards either the gloomy and unbending Hitler, or the young happy compassionate people.
Behind the young people who have different complexions and informal dresses thus communicating flexibility, sun is shinning, and weather seems pleasant, while the Hitler who tends to represent Apple is very formal and is backed up with branches of warnings that are supposedly to serve to express rigidity. These symbolic emblazons are used to address “CAUTION DO NOT CROSS” warnings.
Further in his post Yueting says that the Apple is undermining public interests with its arrogant and oppressive approach.
Under the arrogant regime of iOS domination that developers around the world love yet hate, we are always carefully asking, ‘is this kind of innovation okay?’
The Verge tends to interpret Yueting’s marketing tactic as a sort of imitated version of Google’s approach for Android “Be together. Not the same.” As we see teaser image posted by Yueting ostensibly attempts to show that the diversification lies at the opposite side of stern Apple.
Abubaker Zahoor writes on diverse topics with special interest in innovations, tech-ethics, and inter-and intra- organizational business relationships.