YouTube Live To Relaunch With Focus on Video Game Streaming
YouTube is planning to start broadcasting live content again by launching YouTube Live with special focus on online video games and esports, reveals the Daily Dot on behalf of sources with information of the matter.
“Gaming and esports in particular are going to be a big driving force for the new-look YouTube Live,” The Daily Dot quotes one of the anonymous sources. “There’ll be huge opportunities for established streamers and organizations soon and I would say that the record numbers of esports viewers are only going to grow when Google start promoting and partnering with these events.”
Google has sporadically been venturing in the online broadcasting. Its online video platform behemoth tried to buy streaming giant Twitch last year, but failed. The winning deal was struck by Amazon who acquired Twitch for $970 million. Variety reported that Google was willing to pay $1 billion for the gaming streaming platform but the deal was ruined by “antitrust concerns.”
Whatsoever, YouTube has complete realization of the possibilities of making moneybags with esports and online video games, so it has decided to reboot the service with esports as its chief motivation. Another anonymous source disclosed to the Daily Dot that YouTube has begun recruitment the team for the project which consists of 50 experts in the online content streaming.
What we are referring to “is a pretty big statement of intent,” the source said. “The time is right as well, with Twitch moving into other areas such as music and so on. Google doesn’t want to be too far behind in the arms race.”
So YouTube is all set to challenge Twitch. Twitch is arguably the symbol of bloom of gaming streaming services. The service is just four years old but has nearly 100 million users. What allows YouTube and Google to jump in the competing industries is the maturity of both the parent company and YouTube’s strong infrastructure and stable economic conditions.
YouTube has occasionally been making experiments with livestreaming. In 2010, YouTube broadcasted IPL cricket matches. But this wasn’t probably a very successful experience as YouTube didn’t followed up that event with more live broadcasts. In fact, by 2014, YouTube abandoned giving the option of live events from its homepage. Still, this experience can help Google-owned YouTube in ensuring fruits for its future plans.
Abubaker Zahoor writes on diverse topics with special interest in innovations, tech-ethics, and inter-and intra- organizational business relationships.