Google Trying to Help Small Businesses Grow Via ‘Let’s Put Our Cities on the Map’ Initiative
If I Google Starbucks, KFC, Pizza Hut, Burger King, Gucci etc, I will get thousand of results. Different articles, outlet information, addresses and phone numbers are available online. These businesses have grown and can be seen or searched anywhere around the world.
What about small businesses? Are they easy to locate over the Internet? Searching for such type of businesses isn’t as easy over the Internet and not much is being done to help them out.
But, Google has taken it upon itself to help smaller businesses grow and make them easy to search across the digital spectrum. Google announced Wednesday the launch of an initiative called “Let’s Put Our Cities on the Map.” The search giant has managed to generate websites for almost every city in America that’ll help local businesses improve the information available on Google Search, Google + and Google Maps.
According to Jessica Coulter, director of operations for A Carousel for Missoula, a small business in Missoula, Mont.:
“People use Google for so many things, to find basic information. People find us when they say ‘What is there to do with kids in Missoula?’ or ‘What can you do in Missoula?’ When they can find that information easily on Google, it helps promote our business.”
When a user searches for a business online, he isn’t often satisfied with basic information. According to a new study by Google, people are 38% more likely to visit and 29% more likely to purchase from a business with a detailed listing.
Soo Young Kim, head of marketing for Google’s Get Your Business Online Program, said:
“Small businesses have said that getting online is hard. We’re using sophisticated technology on the back end to make it simple for small businesses to get online and create their listing. Google has created over 30,000 websites to provide every business in every city a fast, free and easy opportunity to help them get found.”
Google is also joining forces with local partners such as Chamber of Commerce, Small Business Development Centers and SCORE Chapters who will conduct training programs to teach small businesses the do’s and don’ts of the Internet.