Paid Video Service Vessel By Former Hulu CEO is Live
Video services are so deeply knitted into our lives now that it is hard to imagine life without having YouTube or anything to resemble it. However, moot of us go there, watch videos and close the window, most of us don’t pay for watching video content.
On the other hand, there are services like Hulu Plus where you are charged money to watch videos and those paid subscriptions are working with success.
The same guy who started the premium paid service Hulu Plus, Jason Kilar, has now taken another step in the same line. He is no longer the chief executive officer of Hulu, instead he is now running Vessel, a paid video service of his own where subscriptions just went live.
In Kilar’s words, They are “a next generation video company. Allowing you early access to the creators you love, and optimized for the phone.”
When they say early access, it actually means that the YouTube celebrities will post their videos first on Vessel and on YouTube later on; and that seems to be the catch in all this.
So why would anyone actually post videos on his service earlier? The answer to this is their claim that revenue from Vessel is going to be 20 times greater than it is on YouTube. Apparently, as compared to YouTube’s $2.20 per 1000 views, they will be paying as much as $50!
This would raise another question, are they trying to change the way things are done. Well not directly. Kilar says that “nobody is leaving their current state of business,” they are just asking to come to their platform first.
The service is going to charge $2.99 per month from the subscribers and in turn show them videos of YouTube celebrities like Boyce Avenue, Rhett and Link and Ingrid Nielsen. Yes, they are not focusing on TV or movie star with this one.
As of now, Vessel is available on iOS as well as on the web. If you signup on or before Thursday, you will get the service for free for the first year.
Will you be willing to pay for something like this?