Facebook Might Start Hosting Publishers’ Content
It looks like the revenue sharing deal that Facebook had had with Varizon for NHL videos got them a taste of something lucrative. Against their historical policies, it looks like the social networking giant could start hosting publisher content on the website backed by revenue sharing.
None of this has been confirmed by any of the official sources, but New York Times has published a report based on some insider information that came from two people in position of knowledge on the matter.
Apparently, Facebook is actually in talks with at least six major publications out of which three were named as well. Interestingly, New York Times itself is on that list alongside National Geographic and BuzzFeed. Other names that are popping up in connection with the alleged plan are The Huffington Post, The Guardian, The Times and Quartz.
As of now, none of them have commented on the matter and even the social networking giant has declined to comment specifically on the matter although they pointed out that they have been providing the publishers with tools and features for better traction.
So how exactly could this thing go down? Well, the stories will be hosted on the social website where over 890 million active users are the potential audience, revenue will be generated from ads around the stories and then split between Facebook and the publisher in question.
There is no denying the fact that FB itself is a major traffic driver for publishers these days, that attention combined with the potential revenue seems to have kindled the idea in their mind to actually bring the content on site.
How soon could this happen? Well, if the reports are to be trusted, within the next couple of months we might be seeing trial runs of the hosting service!
It seems that the content hosting will soon become a trend for social platforms seeing how Snapchat has the Discover feature now and Flipboard is also playing with the prospect.
Will it be good or bad for the social networking experience we have on Facebook?