Crackdown on Click Fraud is Gaining Momentum in Online Advertising
Couple of months back, a report was published by Association of National Advertisers (ANA) where it was revealed that billions of dollars were being wasted by companies on online advertisements.
The reason given for this was “click fraud.” For those who don’t know, this is where your ads are not being seen by real humans but instead by bots and computers that have been hacked for the very purpose.
What actually happens in this case is that hackers use bots to boost the number of clicks being made on a said website, making it appear a lucrative place to advertise on. As a result, the marketing managers pay to get their ads running on those websites; but in reality, they don’t get as much exposure in the public as they would if all those clicks were real.
So according to the report, over $6.3 billion is being wasted each year.
Many of the US based companies are now teaming up against this kind of online fraud and asking the advertisement agencies to prove that their ads are actually being seen by human beings that could or could not be their potential customers.
Two of the names that are leading the flock the list of companies that are taking up arms against the click fraud are AIG and MillerCoors.
American International Group Inc (AIG) is the biggest insurance corporation of United States with over 88 million customers and when Mark Clowes, their global head of advertising says “we don’t want to be paying for non-human traffic,” you know that they mean business.
Now that the pressure is being built, the ANA Executive Vice President Bill Duggan believves that small scale publishers will likely suffer from it because they will be required to get rid of the bots as quickly as possible with might end up being difficult for them.
However, the crackdown on click fraud is gaining momentum and I am sure it is going to become the concern of every sooner rather than later.