You Can Quit Smoking With The Help Of Twitter
Smoking is a common habit in today’s world. Getting out of the smoking world is a great challenge for a chain smoker. But social media has found a way to help people who want to get rid of smoking and make their life better. All those who want to quit smoking should be on Twitter.
A wide ranged and detailed 100 day study was carried out by some of the researchers from UCI and Stanford that comprised of two separate groups ‘Tweet2Quit’ groups of 20 members.
The experiment conducted was that every member or participant in the group was given free supply of nicotine patches and was also sent a daily, automated tweet. The tweet was designed to enhance and motivate the members to exchange thoughts and interact with each other. The outcome of the automated tweet was that 78% of the members tweeted to other members in the study at least once during the whole experiment.
The purpose of the study was to encourage the members of the experiment to carve out a plan to quit smoking using social media and the Web. They were asked to tweet in the group at least once a day. The automated tweet was also planned at different timings to motivate the members to interact with each other. The timings were 09:00 A.M. and 05:00 P.M. The amount of tweets significantly rose during these two timings in the group.
After the study was concluded, 42% of the participants of the first group had gotten rid of the habit of smoking. However, 75% of the participants in the second group were able to get free from smoking because of better and improved timings of the tweets with up-rise in the number of automated tweets.
Cornelia Pechmann, one the researchers from UCI, felt that Twitter was very beneficial in getting people to quit smoking:
The Twitter environment created a sort of party dynamic…That’s especially important for social smokers. In addition, group leaders naturally emerged, facilitating the online conversations. These leaders played a critical role in keeping people engaged.
The tweets in the group were mostly of positive nature that helped the smokers to resist smoking and try to fight the habit. Among the tweets, 10% identified roadblocks to quitting, 22% showed emotional support, and 24% of the tweets shared personal information of some kind that could help others to quit smoking.
The members of the group who gave in positive and supportive tweets were more likely to stay smoke-free. Following are some of the positive tweets that were tweeted to other members of the group in order to help them and motivate them to quit smoking:
- “I’m a mom of 4, just got married a month ago.”
- “Anyone else smoke when they drive alone? I have a 30-55 min commute each way to work, usually smoke 2x b4 arrival. Ideas to fight the urge?”
- “Day 2 for you? Hang in there…it gets easier!!”
- “I’m doing yoga and chewing straws to cope, what is everyone else doing?”
- My goal after quitting in playing in local tennis tournament and hope I make it past first round.
For many smokers, actively engaging with like-minded people on Twitter and other social media conversations and interactions might be the first step in kicking the habit of smoking for good.