Google Wants to Change TV Ads Via Google Fiber
Google is a company that always thinks out of the box. Good or bad, their ideas are unique and sometimes just fantastic. Another one of their unique ideas has popped-up and if Google is successful with it, we may see a new era of TV advertising.
More than often, we see TV ads that are just not relevant. Maybe that’s why some ads just feel annoying and irritating. Google wants every ad you see to be relevant and according to your interests. I’m totally on board with this one.
For this purpose, Google will utilize its Google Fiber service to beta test the idea. Ads will sell pretty similar to the way they do on web. For example, if you visit the same website using proxy of various regions, you will see different kinds of ads meaning they are for a different set of audience.
Now imagine the same thing on TV.
Ads will be delivered to Google Fiber TV subscribers in Kansas City, KS and Kansas City, MO. The new service will automatically determine your region to deliver you local ads and will provide analytics for ad viewership to relevant authorities.
According to a post on Google’s website:
Fiber TV ads will be digitally delivered in real time and can be matched based on geography,
the type of program being shown (eg, sports or news), or viewing history. You can opt out of
seeing ads that are based on viewing history from the Fiber TV settings.
If you’re a local business in Kansas City, just as with digital ads, you’ll only pay for ads that
have been shown, and can limit the number of times an ad is shown to a given TV.
This is a slight invade of privacy but it’s nothing to be bothered about. However, some may feel uncomfortable letting Google track their viewing habits. The best option will be to provide users with the choice of opting-in. So those who don’t want to let Google track their locations and viewing habits can just deny the program.