Twitter Users Can Now Stream Full-Length Tracks from its App for Free
Twitter and Rhapsody have joined hands to bring in a new feature that lets the music streaming service’s subscribers share full-length tracks on the social networking site. that anyone can listen to, even if they don’t have a subscription themselves. Any Twitter user can listen to the shared tracks, even if they don’t have a subscription themselves.
The partnership was announced Tuesday by Rhapsody at SXSW in Austin, Texas, and the feature is already available on Twitter’s mobile app. The new feature takes advantage of Twitter’s audio card feature, a tool first introduced last year that allows Twitter users to stream audio directly from tweets. According to Rhapsody, it is the first music streaming service to offer licensed full-track playback on Twitter.
Rhapsody claims to have more than two million subscribers, and with this new feature, any of its subscriber can share any song directly from Rhapsody’s apps on Twitter. However, the cards won’t work from Twitter’s website, and if you try to open them from there, you will be directed to Rhapsody’s website, where non-subscribers can only stream a 10-second preview of the song.
Paid subscriber-only Rhapsody still has a fewer users when compared to Pandora, Rdio, or Spotify. The partnership with Twitter will lure more subscribers to its service. Every time, a Twitter user streams a Rhapsody song on their mobile device, they’ll see a “learn more about Rhapsody” option, which could eventually translate those users into subscribers.
As for Twitter, the microblogging site has been making efforts to grow as a music sharing hub for last two years. First, the company launched Twitter Music, a music-themed version of Twitter, in 2013. But the service couldn’t gain much attention and was finally shut down about a year later. Then it debuted audio cards last August with SoundCloud as its first partner in October.
Considering the extensive music catalog of Rhapsody, this seems to be the best bet yet that could help Twitter make its platform an more active hub for music sharing.