HBO’s ‘Exclusive’ Deal With Cablevision Follows Its Earlier Contract With Apple
Cablevision has become the first cable television company to struck a deal with HBO to stream the remarkable HBO Now.
Interestingly, this story follows a week ago announcement of the deal between Apple and HBO. Apple CEO Tim Cook announced this deal, revealing that HBO Now will provide its streaming services exclusively to Apple TV subscribers.
Now, the new contract with Cablevision will enable its broadband customers to enjoy the transmissions from HBO without subscribing for the programming services. The standalone HBO Now streaming service will be available through on Optimum Online, Cablevision’s Internet and Wi-Fi connections. The service will be effective in April. The deal comes as a blessing for “Games Of Thrones” fans desiderated with fifth season of the famous drama series.
“As New York’s premier connectivity company, we are enabling Optimum Online customers to enjoy content in any way they choose to receive it. We are well-positioned to support HBO NOW and, as technology advances, Cablevision will continue to meet the evolving needs of our customers,” states Kristin Dolan, Cablevision chief operating officer in a press release.
HBO is also very “excited” for its joint venture with Cablevision. Tom Woodbury, president, Global Distribution, HBO goes on saying : “We couldn’t be more excited that our longtime partner has joined us for the launch of HBO NOW, We believe that HBO NOW will have great appeal to Cablevision’s broadband customers.”
The financial details of the deal are sparse, but Cablevision will probably give extra advantage to the subscribers of its Optimum Online broadband service — this is pretty similar to Apple’s deal which will be offering HBO Now on subscription for Apple TV only.
As per the deal between Apple and HBO Now, the users of iPads, iPhones and Apple TV will be entitled to enjoy HBO programming for $14.99 a month.
In case of Cablevision, the same price of HBO Now is expected to be pegged with cable operator’s charges for stand-alone broadband, $45 to $65 per month.
Leaving aside the service and service provider, some analysts believe that HBO’s newly inked deal will not be appreciated by the Cupertino-based Apple.
The service will be available in America. So readers from the US: what is your take on the deal?
Abubaker Zahoor writes on diverse topics with special interest in innovations, tech-ethics, and inter-and intra- organizational business relationships.