Microsoft Will Offer Free Upgrade To Windows 10 in China
Microsoft has high expectations with its Windows 10 set to release this year. Microsoft is so excited for this latest Windows OS that it decided to skip Windows 9. Now, the company is also trying everything it can to make as many people use its Windows 10 as possible.
In its efforts, Microsoft has now decided to allow Windows users in China to upgrade to Windows 10 for free. The interesting news is that it doesn’t matter whether they use a licensed version of Windows or a pirated one. All of them will be getting a free upgrade to Windows 10. That’s very generous.
However, the company has nothing better to do to fight off piracy which is prevalent in China. Three-fourth of PC software found in China is not properly licensed. The Chinese market has millions of users and piracy has been hindering Microsoft as well as other software developers to reach out to these millions of users.
Terry Myerson, who runs Microsoft’s operating systems unit, announced the company’s move at the WinHEC technology conference in Shenzhen, China. He also confirmed to Reuters in a telephonic interview that Microsoft is indeed offering free upgrades to Windows 10 in China to “all qualified PCs, genuine and non-genuine.”
Myerson also told that the plan is to re-engage with the people of China and allow the company to reach out to these huge number of people.
Microsoft has made a similar announcement before in which the company mentioned that it would allow Windows 7 users to upgrade to Windows 10 for free, but it had the condition that the copies of Windows 7 being used by the users need to be genuine. The plan behind this move was to hold onto the users and make up for the lost revenue by offering paid Office and other services over the Internet.
Microsoft had not dropped a hint about the expected release date of Windows 10, but Myerson told in the interview that the new operating system would arrive globally sometime “this summer.” This is the first time Microsoft has mentioned anything about release date of Windows 10.
Microsoft is currently working with different companies to push Windows 10 to the users of different types of devices. The company has said that it is working with Lenovo to produce Windows phones which may arrive later this year. In addition to Lenovo which has acquired Motorola from Google, Microsoft is also working with Chinese handset maker Xiaomi to offer some customers a test version of Windows 10 on their smartphones.