Apple Likely To Venture In The Augmented Reality World, Observes Piper Jaffray
Emulating Google, Apple is reportedly working on its own augmented reality projects. This was observed by one of the analysts at Piper Jaffary, Gene Munster, who cited few sources, in his report, that believe the Cupertino-based company has a “small team working and exploring the augmented reality space.”
The analyst sees Apple’s keen interest in the AR space as the beginning of a new evolutionary phase in computing. He believes that this technology has potential to impact the tech world to the same extent the smartphone did.
As for the details, like what Apple will be producing for consumers, they are pretty meager. But Munster believes that Apple will try to harness the power of its fame in wearable productions. If Apple does so, we may see glasses, headsets, and transparent displays manufactured on the AR principle.
AR or augmented reality, if explained, is the technology which promises direct or indirect exposure of the real world. This system works by changing one’s perception of reality. Simply put, AR allows the duplication of real world’s environment in the computer. Such system will essentially combine real scenes with computer-generated virtual scenes in order to provide composite view.
However, as explained by Munster, there is a fine difference between virtual reality and augmented reality. Where VR is known for stimulating the real or imagined world and is especially used for gaming purposes, AR is a stream of data, directions etc, cascaded on the computer screens. The analyst referred to Google Glass in order to explain what AR meant.
“Digital information on the physical world. For example, a product like Google Glass,” he said.
Whatsoever, if Apple’s “small team” efforts meet the success, the company might add “socially acceptable” fashion products to its wearable repository, Munster notes.
Interestingly, Apple has never been much akin to explore the AR world. In fact, the company’s CEO Tim Cook apparently seemed very uninterested in this particular field of technology. Whatever the reason is, the tech giant has now changed its approach towards AR systems. Let’s wait and see what Apple makes out of it.
Abubaker Zahoor writes on diverse topics with special interest in innovations, tech-ethics, and inter-and intra- organizational business relationships.