YouTube May Offer Subscription Service for On-Demand Videos
It is being reported that YouTube is looking forward to offer a video-on-demand service. The subscription-based service will provide users an opportunity to watch unlimited videos without interruption of abominated advertisement.
The service is reportedly similar to YouTube Music Key, which was regarded as Google’s player competing Spotify. The aforesaid subscription service is said to follow the YouTube Music Key model, which offers ad-free music streaming service and access to Google Play Music for £9.99 a month. Some of the very impressive features of Music Key include downloading of videos for offline usage, compilation of playlists and option to find music from artists according to their music aesthetics.
The speculation about VOD subscription service follows a report published by Variety magazine. According to the report, an unnamed executive from a company, which contributes to YouTube’s content creation revealed that the the Google-owned video site is “exploring the prospect of launching its own subscription VOD service.”
The partner, from where the leaks came, was told not to go gainsay the terms of the subscription service. Otherwise, it could be deprived of ad revenue for not meeting the terms of the service.
The same strategy, of suppressing the opposing voices with admonishments, was reportedly used by YouTube for getting other independent companies on board — these companies were reluctant to comply with the terms of the YouTube Music Key.
One of the factors which caused the delay of launch of Music key was Google’s negotiation with rights agency Merlin, who licensed music from hundreds of independent record labels.
Whatsoever, if YouTube unveils a subscription VOD service, it will have to face the challenges of competitors such as Vimeo, Hulu, Vessel, and Netflix. All the competing platforms strive to allure content creators and YouTube stars by offering remunerative percentage in ad revenue. Thus a new service, if succeeds in offering greater financial benefits to its partners, will enable YouTube team to reaffirm their working relationships.
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Abubaker Zahoor writes on diverse topics with special interest in innovations, tech-ethics, and inter-and intra- organizational business relationships.