Apple Will Inaugurate Its Own Web-Based TV Service This Year, Reports WSJ
Apple is reportedly planning to launch its own web-based TV service. If the Cupertino company does execute its plans, then this service, likely to be offered in the fourth quarter of 2015, will be featuring about 25 channels, The Wall Street Journal reports on behalf of people who have insight of the matter.
The iPhone maker is negotiating with various programmers for its new slimmed-down bundle of TV networks, the report adds. Different broadcasters for the likes of ABC, CBS and Fox would sponsor the content for 25 channels of the new service.
One important name which is missing in the list of reported broadcasters is NBCUniversal — the company which owns famous broadcast network NBC. This is so because of the recent conflicts and clashes between Apple and Comcast Corp. — the company which is regarded as the progenitor of NBCUniversal.
As per the predictions, the Apple Internet TV service will be offered on Apple TV and other Apple devices such as iPhone, iPad and iPad touch. If we consider the popularity which Apple enjoys through its captivating devices, it makes it pretty easy to determine that the service will be a spontaneous success.
Exclusion of NBCU from its plans was nor an easy decision for Apple, neither the launch of the service without NBCUniversal channels will be an easy task, said a media executive to WSJ. The tech firm did negotiated with Comcast for a joint venture but it observed that the American mass media company was furtively avoiding it.
According to WSJ’s report:
Apple and Comcast were in talks as recently as last year about working together on a streaming television platform that would combine Apple’s expertise in user interfaces with Comcast’s strength in broadband delivery. Apple came to believe that Comcast was stringing it along while the cable giant focused on its own X1 Web-enabled set-top box, the people said.
However, the inclusion which Apple is still striving for is most importantly of: Walt Disney Co., CBS Corp., and 21st Century Fox Inc. If the tech giant succeeds in its struggles of getting the aforesaid corps on board, it will mean that the “skinny” bundle for Apple Internet TV will include some monumental channels such as CBS, ESPN and FX.
According to the report, few media executives are anticipating that the service in question will be offered for monthly charges between $30 and $40 a month.
Abubaker Zahoor writes on diverse topics with special interest in innovations, tech-ethics, and inter-and intra- organizational business relationships.