ASUS To Introduce A Selfie-Centred Smartphone In Third Quarter of 2015
Gone are the days when photos were captured, by cameramen, only on special occasions, and for typical needs. Nowadays people take pictures of themselves with or without any need on special or ordinary events. These self-taken photos called selfies represent a new new trend in the social media world.
Mobile phone makers are aware of this trend in the market. Thus they have been introducing devices with extremely powerful cameras. There are phones not only with rear cameras but equally effective front shooters as well.
ASUSTek computer Inc., is also introducing a ZenFone to address the fancies of Selfie-lovers. According to Focus Taiwan, ASUS’ Chief Financial Officer, David Chang has shed lights on the company’s plans to launch a new cost-effective selfie-centered device.
The source said, on behalf of David Chang, that the phone was likely to be unveiled during CES, had the company not rescheduled the launch for third quarter of 2015.
Chang didn’t disclose the specs of the phone, in question, in detail. However, he did talk about its camera which, according to him, will be a rotary camera. If you want something to relate to the rotary camera, just check out Oppo N1 / N3.
The company also introduced a ZenFone 2 at CES 2015, which seems just one of the new arrivals from the company. Possibly ASUS will come up with many new products in 2015. This can especially be said in context of its huge sales target, which it has set for this year.
The source has cited the company’s Chairman, Jonney Shih, who revealed that ASUS has re-set the goal of selling smartphones in 2015. The new selling target is 25 million smartphones in contrast to its last month’s target to sell 17 million phones.
The company has strategized to increase the production of smartphones in order to successfully achieve its shipping target. Chang said that ASUS will raise its smartphone production to more than 1 million and over 2 million in second quarter and third quarter of the year, respectively.
Abubaker Zahoor writes on diverse topics with special interest in innovations, tech-ethics, and inter-and intra- organizational business relationships.