Third Departure In Two Months: COO Emily White Departs Snapchat
Snapchat COO Emily White has surprised the $15 billion ephemeral messaging company with her sudden resignation, reports Re/code.
The departed COO was hired at Snapchat as the company wanted to utilize her experience in monetizing the app. So, her departure is happening even at more critical time, when Snapchat has recently dialed up a $200 million investment from Alibaba which resulted in huge boost in its valuation.
Re/code cites some sources which draw a connection between White’s resignation and co-founder and Chief Executive Evan Spiegel’s recent decision to keep vital operational roles in his hands. Even then, White had a lot of authority in operations, sales and HR related matters of the company.
According to sources, as cited by Re/code, White actually wanted to become the CEO of the company but accepted the post as a COO after getting assured of the assertive role in the company not only in money matters, but also in the supervisory faculty.
Snapchat has confirmed that White will no more supervise company. But the reason of her departure has not been told. “Emily is a talented executive and we thank her for her many contributions to Snapchat,” the company said in a confirmation statement.
Whatsoever the problem surreptitiously exists in the Venice, Calif.-based company, it has been unable to retain its top executives. In fact, this is not an unusual thing for most of the startups. White served Snapchat as Chief Operating Officer just for one year. Before her, revenue boss Mike Randall left the company just after 7 months of stay at the company. Similarly, HR director Sara Sperling departed Snapchat in February for personal reasons just eight months after her hire..
Interestingly, all the execs who have departed Snapchat came from Facebook. To explain, Sperling worked for four years at Facebook before joining the message and picture sending service. Correspondingly, Randall who hold the office for vice president of business and marketing partnerships at the company, remained the global director of Facebook’s PMD (Preferred Marketing Developer) program.
Lastly, the current departing exec was a celebrated administrator at Facebook responsible to bring advertisement to Instagram to her credit.
Without any doubt, Snapchat has a lot of attraction for many new execs. But the company may have to contemplate its internal affairs because leaving a company when it is blooming, seems serious exercise than just an activity to say goodbye to old execs and welcome the new ones.
Abubaker Zahoor writes on diverse topics with special interest in innovations, tech-ethics, and inter-and intra- organizational business relationships.