VAIO Is Launching Its First Smartphone In Japan On March 20
As much as we think that smartphone industry is getting capped, many new companies are still launching their smartphones. The latest in the list is VAIO, the unit which is no longer a part of Sony.
VAIO is launching its smartphone in Japan on March 20, in collaboration with Japan’s carrier b-mobile. VAIO laptops are known for their good build quality and displays (but this credit may go to Sony). So you might be inclined to think that VAIO Phone is going to be a flagship phone offering superb build. Before you get your hopes high, I am going to stop you right now.
There is not really much in the VAIO Phone to scream and shout about. The phone features a 5-inch display having resolution of 1280 x 720, a 13MP camera, and runs Android 5.0 Lollipop. Inside the phone is 2GB RAM and 1.2GHz processor.
As for the build, there are curved plastic sides and a flat, glossy back. Engadget called the design “nondescript” and “generally very unassuming”. However, VAIO is calling it “simple and stylish.”
A good point about the phone is that it doesn’t feature app-bloatware which is still found in Japan. It might be because VAIO has gone with a relatively smaller carrier.
As mentioned earlier, there is not anything extraordinary in the phone. There is no eye-catching display, no crazy camera tech, or fingerprint sensors to allow you to use mobile payment services. But still it is priced at $420 or 51,000 yen.
The price tag is clearly not justified. Motorola’s Moto X 2014 is available for $450-$500 and it offers superb specs along with great features. VAIO’s laptops were also priced relatively higher from their competitor’s laptops, and the company has kept its pricing strategy same for its smartphone as well. This could be a major blow to VAIO’s plans.
Panasonic has also launched a similar phone with similar specs. The Eluga U2, launched in Taiwan, has a price tag which is a fraction of VAIO Phone.