Apple TV Drops Price To $69, After HBO Now App Introduced
Apple has been in talks with HBO to partner up for its TV service. The Cupertino company had high hopes from HBO as it looked to get rich content from them for Apple TV including the popular “Game of Thrones” series. These rumors have been circulating around, but Apple has now confirmed that HBO Now — the Time Warner company’s service that lets users stream its shows over the internet — is coming to its devices including those running over iOS.
The good news is that HBO is also dropping its prices, which would benefit Apple in its ambitions for TV. Apple CEO Tim Cook also emphasized on the company’s ambitions for TV. “TV is one that we continue to have great interest in – I choose my words carefully there – TV is one of those things that, if we’re really honest, it’s stuck back in the 70s,” said Cook.
According to previous leaks, the price tag suggested for HBO Now was $15 a month, which has now been confirmed at $14.99. However, there is no support for Mac so far, but still if you have an iPhone, iPad or Apple TV, you will able to avail the services. This collaboration is certainly the biggest breakthrough for Apple TV.
Moreover, HBO will provide free subscription for a month so that maximum greedy users like me are gauged enough to opt for payment after April.
While HBO Now has offered reasonable charges, Apple has brought its own savings as well. Apple TV will now be dropping its price to $69, in celebration of the tech giant crossing the 25 million mark in sales. Moreover, in terms of streaming, Apple has been emphasizing greatly on content. Getting HBO on board, coupled with a plunge in price, the ball is certainly in Apple’s court, leaving Google and Amazon behind in this arena.
Considering how HBO has no end in $$$, this deal is quite a catch for Apple. However, this is a win-win situation for both. Just as Tim Cook announced the collaboration, HBO CEO Richard Pleple came forth to stage soon after, showing how excited HBO is by the deal as well.