Here Is Why Apple Watch Could Be A Bigger Success Than iPhone
Apple is set to make its entry into a new domain of wearables with Apple Watch. The highly anticipated watch is expected to arrive in April and analysts are predicting huge successes for the device. They believe it will go on to become the best selling device ever for Apple, even better than iPhone.
Why Apple Watch could be a bigger success than iPhone? There are many reasons. Firstly, Apple is working very hard to position its Watch correctly in consumers’ minds. For example, the company recently started training its retail employees on how to sell the Watch in an effective manner.
Apple wrote a memo to its retail employees telling them to learn about the customers in order to help them in making a better buying decision. The memo was written to reflect the feedback received from 16 retail employees who helped show off the Watch during Paris Fashion Week at Parisian boutique Colette in September 2014. One of the advices in the memo was:
Helping customers buy a watch means you need to understand them more. You need to know about their life, their activities, and [needs]… Be prepared to ask permission to interact closely with people.
This marketing technique will not only help consumers in getting the right Watch for themselves, it will also help Apple in maintaining its legacy of selling devices that provide peace of mind. For example, a person involved in sports or other outdoor activities may want the Sport version, while someone mostly going to corporate events and meeting might prefer the stainless steel or gold model.
The high level of personalization is another reason why Apple Watch may be able to succeed more than iPhone. The iPhones followed the “one style for all” design. On the other hand, Apple Watch will be available in many different flavors to meet demands of people from different circles of life. The variations are made in terms of size, chassis color and straps.
The Apple Watch is designed to have much more context and information about the user than iPhone. It will be able to monitor user’s heart rate and other important health data, making it ideal for health conscious people. There can be hundreds of applications that could be made for such people by using this kind of information.
The game developers are also working to come up with unique ideas. It appears that gaming on Apple Watch would be tedious because of its small size, but there can be many simple yet addictive games that are suitable for small-sized screens. For example, it is rumored Electronic Arts is set to release an Apple Watch extension for its popular iPhone racing game, Real Racing. The extension will display things like racetrack progress, competition information, and so on.
Apple has been in this kind of situation before, like when it released iPad. The company has proved its marketing capabilities by selling millions of devices worldwide and it still has that capability to maintain its legacy with Apple Watch.