Samsung Denies Similarities Between its Galaxy S6 and iPhone 6
Samsung has strongly rebutted the notion that its Galaxy S6 is an iPhone clone. The company execs had probably realized the need of presenting its point of view over the prevailing discussions about similarities between the two, Galaxy S6 and iPhone. So its top execs finally confronted Korean media to answer harsh questions and to pacify the stringent critics.
Explanations: Samsung execs seemed ridiculing Apple’s iPhone 6’s design and camera capabilities at the launching ceremony of the company’s Galaxy S6. Later, however, Samsung’s head of Mobile JK Shin and Samsung’s head of mobile marketing Younghee Lee had to sit in front of Korean reporters to respond to all the iPhone copycat claims.
According to execs, Samsung’s “real thing” doesn’t look like the iPhone S6.
“After seeing the real thing, do you really think the S6 looks like iPhone 6? If you look at the real thing, it is really not the same, and we have deeper color tones,” Lee said, according to CNET. “There is a different texture and durability [to the S6] which shows a different design DNA and language.”
When a reporter asked a question about the copyrights issues, Shin said “some companies just copy others,” which probably leaves listeners and readers wandering with thoughts of “some companies” because Samsung itself has been blamed for similar practices.
“We try to differentiate by using construction methods that are difficult to copy. I think our manufacturing prowess and quality has been best in the industry for a while now. Samsung Electronics’ smartphone really has nothing lesser than any other manufacturer’s,” Shin added.
Responding to a question about the company’s future course of action, i.e, business strategies, in China where fame of companies like Xiaomi is setting a stage for strong competition for Samsung, Shin said: “Samsung’s strategy is to “find futuristic material and designs that makes us stand out against our competitors.”
In the end, the company execs provided its rationale for hitting Apple hard during the Galaxy S6 event. The execs said they did so with the intent to “send a short and crisp but strong message.”
“We chose [calling out Apple] for the strongest impact in the shortest time frame. Comparing the power of cameras and durability with a rival gets our point across easier,” Lee said.
Abubaker Zahoor writes on diverse topics with special interest in innovations, tech-ethics, and inter-and intra- organizational business relationships.