Google to Measure Truthfulness for Ranking Websites
People who are familiar with the way Google works around ranking websites would know that these days, one of the most important things is incoming links that a certain page receives.
This means that even if your story is somewhat crappy, but you manage to get linked at numerous other websites, you stand a chance to rank higher than many other website that might have actually worked for the news story.
We are not just talking about news stories here, this is the case with every kind of website, the algorithm that Google uses, despite being really extensive and elaborate, is sometimes unable to flush out webpages that don’t deserve a given standing. As a result of this, numerous untruthful “facts” find popularity over the internet.
We have had tons of examples related to internet hoaxes that had no truth in them. If you aren’t sure, just try out these images that are not true, or this list of new stories that countless believed while they were plain and simple lies.
So what exactly is Google doing to push down such things? Well, according to news circling the internet right now, they are trying to include an new factor while determining the worthiness of a website (or a given story for that matter). What they are aiming at it truthfulness; yes, plain and simple.
There is a research team at the search engine giant which is tasked to incorporate a factor based on lies into the search engine ranking algorithm. When this system functions properly, a website will not just be ranked based on its reputation but also on the number of lies that have been told in the said story.
The lesser the false facts you have on your story, the greater will be your chances to rank higher!
Interestingly, this new scoring system is being called the Knowledge-Based Trust while the score your website gets will be referred to as Knowledge-Based Trust score.
Unsurprisingly, the system is going to make use of the Knowledge Vault of Google and match the facts or lies against it. For those of you who don’t know this is The Vault where the search engine giant has all its unanimously accepted facts stored – data from all over the world, about everything we know of in the world!
Currently the truthfulness based system is simply being researched on and Google so far has not announced any plans to actually implement it.