Associated Press (AP) Will Use A Software To Cover Collegiate Sport Stories
The Associated Press, in its collaboration with language generation software provider Automated Insights, has planned to use software for generation of news about previously uncovered, college sports events.
The AP will begin using the automation technology for providing stories, initially with Division 1 baseball, this spring, a press release, enplaning the cooperation, said.
“This new partnership will allow AP to cover more college sports of interest to our members and their audiences,” said Barry Bedlan, AP’s deputy director of sports products. “This will mean thousands of more stories on the AP wire, which will remain unmatched in the industry. Every college sports town will have some level of coverage.”
However, AP will have to make necessary arrangements with the NCAA. Because it will work with data, for example game statistics. And, of course, AP will finalize its deal with Automated insights which has already developed the technology for AP and many other organizations for news generation.
Nonetheless, once the project is initiated, the stories will also appear on the NCAA websites.
“We are excited to enter into this relationship with the Associated Press and Automated Insights as it will result in increased exposure for teams and student-athletes in several more sports across all three divisions,” said David Worlock, the NCAA’s director of media coordination and statistics. “Our staff has worked with our membership to increase the frequency with which we update our statistics, and the ability to get game files from the schools soon after the competition concludes will lead to additional content for NCAA.com and the AP wire.”
AP have had successful joint venture with Automated Insights and Zacks Investment Research when it started producing automated quarterly earning reports in July. This success has certainly served as a leverage for the new project by the partners.
“We are thrilled to advance data-driven journalism with such a forward-looking organization,” said Robbie Allen, CEO of Automated Insights. “Our partnership with AP exemplifies the benefits of our Wordsmith natural language generation platform for businesses, employees, and customers.”
The Associated Press started using automation technology for sports news reporting several years ago. Now, number of people, after subscribing for the facility, get most of its sports agate through automation.