Apple TV To Partner Up With HBO Now
Apple is reportedly in talks with HBO as the tech company looks to bring “Game of Thrones” and other award-winning shows to its streaming service Apple TV.
HBO is revolutionizing the way it has been providing shows to the viewers over TV. HBO realized that since global broadband speeds are getting doubled rapidly, and more and more people are moving towards faster Internet, it needs to provide a streaming service too, just like Netflix.
With its new service HBO Now, the Time Warner company targets those who are saying good-bye to cable TV subscriptions and getting their favorite shows from the Internet. International Business Times reports that Apple is expected to become a launch partner of the HBO’s service.
HBO looks serious about its new service. The company has made its award-winning shows available to non-cable subscribers at the same time as subscribers for the first time in history.
Apple TV has not seen much success in the industry. However, the tech company’s CEO Tim Cook has mentioned that his company takes TV very seriously and has big plans for it. “TV is one that we continue to have great interest in – I choose my words carefully there – TV is one of those things that, if we’re really honest, it’s stuck back in the 70s,” said Cook, in an appearance on the US Charlie Rose show last year.
Alongside Apple, HBO is said to be looking to launch on Amazon, Roku, Microsoft’s Xbox and Sony’s PlayStation.
HBO has not announced the release date of its new service, but IBT reported that it will launch next month. However, Apple is expecting it to go live before the premiere of Game of Thrones season 5, which will start in April too. If that happens, the Cupertino company can attract millions of GOT fans worldwide, and especially the 10 million US broadband subscribers who do not pay for a cable TV package.
HBO is also reportedly working with streaming partner Major League Baseball Advanced Media to launch the new service in conjunction with premiere of the fifth season of “Game of Thrones.”
HBO Now’s pricing is not disclosed yet. Its competitor Netflix charges its new members $8.99 but HBO’s chief executive officer Richard Plepler told analysts that being a premium service, it will charge more than that. According to IBT‘s sources, HBO will charge $15 a month for its streaming service, and allow consumers to subscribe to HBO Now directly from HBO for the first time.