Redheads Appeal Apple For Inclusion Of Their Own Emoji
Previously the emoji characters for Apple would come only in crayon yellow color, before it launched the new diverse set of emoji expressions. These characters are based on family types and ethnicities, and allow users to choose between them on the basis of their six distinctive colors. There are emojis for blackhead people, for those who have brown hair color, and for whiteheads too.
You say yes? No sir, the absent coloring is redhead. And they often go unnoticed because they are less than 2% of the population. However, redheads have probably decided not to be ignored any longer. Ginger Parrot, a redhead focused website has petitioned Apple, reports the Business Insider, for creating an emoji for them too. That’s, to say, in redhead coloring.
“Despite the recent racial and sexual ‘diversification’ of Apple’s emoji to be released in the next iOS 8.3 update, there’s still an important group of people missing from the emoji family of 300 new symbols,” Ginger Parrot’s petition reads.
“If you say you’re going to diversify, why not add a few red-haired emoji in the mix? Natural redheads may be rare at less than 2% of the world’s population, but that is 138,000,000 iPhones waiting to happen.”
However, Apple’s treatment to the petition highly subjects to the leverage it takes from Apple’s core market. A difficult task which seems hard to be accomplished by the plea, as it has, until now, only managed to win the support from 2303 supporters. Which is, Indeed, a small fraction of the colossal market iPhone maker owns.
In addition to the less support from the core market, the appeal has another weak point which complicates it further: Apple has as such no control in the decision making activities of emoji set.
The authority which is wholly responsible for defining the international standards for characters including the emoji is Unicode Consortium. The authority sets the standards for different software platforms including iOS and Android.
Furthermore, even if we don’t dig in the details of how emoji colors get accepted, it is important to realize that it won’t be possible for the companies to come up with the representation of all the age groups, colors, and so on.
The only favor which can be given to redheads, I believe, is the fact that they represent a sort of ubiquitous minority. So an inclusion of redhead emoji shouldn’t be a big problem, if its exclusion is thought to make feel any group of people less significant. What is your take on this?
Abubaker Zahoor writes on diverse topics with special interest in innovations, tech-ethics, and inter-and intra- organizational business relationships.