Crossy Road Mobile Game Makes $10 Million in Three Months!
Alright not every game is Clash of Clans but there are some mobile games that appear low budget at first but somehow they ride the tide to success. Flappy Bird is the best example for that.
However, we do have other such titles; for instance Crossy Road, the blockey endless arcade hopper which has suddenly risen to fame. The game has already raked in $10 million, that is for the three months it has been out in the markets.
While the makers of the game are super excited about the feat, they also wonder what it would have been id they didn’t try to make the game different (in practices) from the usual games, and what would have been the response of the users.
Matt Hall, who cofounded the development studio Hipster Whale with Andy Sum was talking about the game recently where he expressed his opinion:
We knew it wasn’t going to make a large amount of money per user. Obviously, $10 million is fantastic. That’s way, way, way, way, way more than we thought we would get. But someone on the free-to-play business would look at those numbers and think we could make a lot more per user. But, if we changed it … if we followed some of those best practices … if we sold coins and had a ‘save-me’ button and it felt like the other games, would anyone have cared?
Hall also added that there was no way to find that out with out a time machine – so I would assume he will, for now, keep things the way they are.
The game has had inspiration from Frogger, a 1980’s classic title and Flappy Bird. From the looks of it I am sure they did really well.
The division of the earnings that Crossy Road has made adds another interesting element to the mix, the fact that in-game ads can really be a source of good business. Out of the $10 million, $3 million are in relation to ad videos that are optional – see the potential?
So what do you think? The monetization of mobile games was done a while ago how about the future of advertisement business through mobile games?