Xiaomi Yi Action Camera Costs Just $64, Half Of GoPro Hero’s Price
Xiaomi is working hard to prove that it is not just a smartphone manufacturing company. The company has introduced a new device which is a GoPro-like action camera, and maintaining its legacy of keeping the prices low, it costs almost half of GoPro’s basic model.
GoPro’s entry-level camera dubbed as Hero costs around $130. On the other hand, Xiaomi Yi Action Camera is available in China for 399 CNY, which is around $64 — almost half of what GoPro asks for an entry-level camera.
Yi Action Camera includes a 16-megapixel camera that uses Sony’s highly rated Exmor R BSI CMOS image sensor. The camera is capable of recording 1080p videos at a rate of 60 frames per second. In comparison, GoPro Hero features a five-megapixel camera which records at 1080p30 or 720p60.
Furthermore, Xiaomi’s action camera also has more memory — 64GB which is twice the size of memory found on GoPro Hero. It weighs (72g) less than GoPro Hero (111g). Hence Xiaomi’s action camera is superior to GoPro’s at least on paper.
Another important characteristic of Xiaomi Yi Action Camera is that it can go as deep as 40 meters underwater. It is an interesting stat for people who like to shoot amazing underwater videos.
Xiaomi has not forgotten the selfie-lovers in making this device. If you are one of those people who love to take selfies, you can get a ‘travel edition’ which comes with a selfie stick mount. This edition will cost you $80.
One thing that is missing with the camera is a protective casing. Apparently the camera can be strapped to anything but some kind of protection would come in handy. GoPro comes with basic accessories so we believe this is the only negative point about Yi Action Camera.
However, here is the bad news: Xiaomi has made the device availability limited to China initially. It is available through Mi.com via Xiaomi’s usual flash sale model. It is being sold from partner company Xiaoyi.
When Xiaomi came out, many considered it a smartphone company and put Apple and others as its competitors. While it has rapidly managed to become third-biggest smartphone company after selling more units in China than Samsung, the company still doesn’t consider Apple as its competitor (despite the fact that people call it Apple of China). It is best described as an internet-of-things company and this is confirmed by looking at the diversity of products and services it is offering.
Also, the company relies on the strategy of keeping the prices low. Just like it has offered flagship phones such as Mi4 at a fraction of price tag found on Samsung’s and Apple’s flagships, the company has done the same with its Yi Action Camera too by putting a price tag of $64.