A Mobile Game Based On Paris Hilton Is Coming Soon
There isn’t much difference when you compare the number of followers a famous celebrity/socialite and a popular game title has. Now imagine if we combine both of them, the amount of following it is going to get. Yes, you’ve guessed it right – Animoca Brands has reached an agreement to license the name and content from Paris Hilton’s life and her agency Paris Hilton Entertainment.
Animoca Brands basically specializes in making top of the line mobile games based on the most trending names globally like Doremon, Garfield, and Ben 10. Based in Hong Kong, and also got listed in Australia (ASX) this January, as the only pure play mobile games developer, it has over a 116 million downloads and a growing rate of 3-4 million downloads per month.
Given such an impressive game development record, Animoca can surely afford to spend on the collaboration with Paris Hilton. The game wouldn’t just add to Paris’ popularity but also, significantly, increase the public outreach of Animoca games as a brand. Because Paris is one of the most followed celebrities with 13.2 million and 6.5 million followers on Twitter and Facebook respectively, the game is likely to bag around a few million downloads too.
Hence generating a decent amount of revenue and returns on investment for Animoca Brands. Also this answers all such questions that if featured celebrities and the game companies will get something out of such effort or not. The CEO Robby Yung is also quite confident about the game’s success:
“Paris Hilton is one of the world’s most recognized names, and we are thrilled to be able to collaborate with her on mobile gaming titles,” Yung said. “With Paris’s eye for what’s hot in the latest trends and our experience at making popular mobile games, we are confident that consumers around the world will be receptive to Paris Hilton mobile games and themes.”
The development is likely to proceed in phases. With attention being paid to making branded virtual items for in-game purchases initially and then moving on to building a fully branded applications in the future.
Even though Paris Hilton also has a game to her name from 2006, Paris Hilton’s Diamond Quest, but back in time with no widespread usage of smartphones, the game didn’t have as much opportunities as the one Animoca is going to avail.
With games based on big socialite names like Kim Kardashian, Katy Perry and Lindsay Lohan already surfacing the mobile gaming market, this step by Animoca was an important one to take to up its ante and comfortably deal with the competitive market pressures.