Google Unveils New Tools To Help Developers Better Measure and Monetize Their Games
Google is going to help the game developers on its Android platform by providing them with new tools, the company announced today. These new tools promise not only support for the developers in game developing but also in optimizing the games’ performance and maximizing the revenue generation.
New tools include Player Analytics which is a furtherance of the previous services that help the game developers in accessing and engaging their audience. Player Analytics will allow developers to get better understanding of in-game player behavior by accessing the analytics reports. This tool will be part of the Google Play Developer Console, expected to be launched in coming few weeks.
“…the new tool will give indie developers and big studios better insight into how their players are progressing, spending, and churning; access to critical metrics like ARPPU and sessions per user; and assistance setting daily revenue targets,” reads the official blog post.
Further the Google has introduced three new features to its AdMob platform. AdMob is there to help developers in revenue generation with a motive: “Monetize your apps intelligently.” The newly added updates include: Native Ads, In-App purchase House Ads Beta, and the Audience Builder.
Native Ads will allow participating game developers to show ads in their app from Google advertisers before customizing them. In-App purchase House Ads Beta will be another blessing like tool for the developers which will allow them to grow in-app revenue without having to pay for it — sort of free advertising facility.
The third feature ‘Audience Builder’ will allow the developers to understand the way their players play games. Thus they will be capable to modify their apps keeping in view the experiences of the users. They will be able to create customized experiences for users, and ultimately grow their app revenue.
Indeed, the gaming companies will also warmly welcome the new tools. One American video game and home computer company, Atari Inc., has already teamed up with Google for its native ads beta. At this joint venture, the company’s CEO voiced:
“Atari creates great game experiences for our broad audience. We’re happy to be partnering with Google and be the first games company to take part in the native ads beta and help monetize our games in a way that enhances our users’ games.”