BlackBerry Announced Leap, a $275 Smartphone for Career Builders
BlackBerry has its own cult following but it’s not enough. The company finds it difficult to compete with Apple, Samsung and many others who offer a range of different cell phones for a wider set of audience. Up until now, BlackBerry only targeted business executives and politicians, and no doubt BlackBerry has been successful at that.
But times have changed, if the company doesn’t want to end up like Nokia and if it wants to grow, it must target a wider audience. For that purpose, Blackberry has announced a new smartphone, Leap, for young career builders. They aren’t completely out of their business shell, but it’s a nice step forward to keep up.
Leap is believed to be the replacement of Z3, released almost a year ago. They want to penetrate emerging markets, where Samsung is the most dominant force. Leap was revealed at Mobile World Conference 2015 and according to Blackberry, it will first be released in U.S and Europe for $275.
The new device will hit these markets in April and later on two more models with keyboards will be released. One of the devices will be a high-end Blackberry phone with “a dual curve all touch display” and a sliding keyboard.
According to executive John Chen: “We don’t have a code name for it but I call it The Slide, it will come some time this year.”
BlackBerry failed to appeal to an audience outside of business men and politicians. Users prefer Apple’s iPhone and other Android devices, that offer numerous features and accessibility. The company has started to shift its focus to software business and data security, but says it’s committed to mobile as well.
Last year, BlackBerry revealed the Z3 and placed all its bets on its success. However, the device failed to make an impact on emerging markets but BlackBerry is going to have a second go at it.
Leap features a 2,800 mAh non-removable battery that lasts for 25 hours, according to BlackBerry. The camera is 8MP with autofocus and LED flash. It can take 1080p videos at 30 Fps. The device runs BlackBerry 10.3.1.
Do you think BlackBerry can make an impact with the new smartphone? Let us know of your opinion in the comments below.