YouTube’s Top 100 Channels Get 110% Increase in Monthly Views Over a Year
Earlier, it was reported that YouTube hasn’t been a very profitable business for Google and the latter has demanded the video-sharing site to grow audience and earn more revenue. The pressure has certainly affected YouTube’s performance positively as its top 100 channels, reports Tubefilter, have grown their view count by more than two times.
In January, YouTube’s top 100 channels generated more than 14.7bn video views — that’s up 110% from the 7bn views received by the top 100 in January 2014. The top channels are not the same 100 channels as in 2014. These channels have been ranked according to their popularity in each month; channels with higher popularity from each month are grouped together to produce the top-100 list.
The popularity ranking also suggests that 2014’s most popular phenomenon of watching gaming videos has been replaced by a trend for the toy videos, and especially unwrapping of the toys. That’s because the biggest star of 2014, gamer PewDiePie, has been pushed to the second rank by FunToys Collector, which has become very popular due to its interesting videos of unpacking of toys.
The new tops channel accrued 517.3m views on YouTube in January 2015. FunToys Collector has beaten PewDiePie by almost one hundred million as the former champion channel attracted 417.9m views.
Whatever their rank is, both channels have substantially enriched their view-banks over the course of a year. FunToys Collector had 175.6m views in the month of January 2014 lead by 266.5 views of PewDiePie.
If we look at the list of the top 10 channels of the latest month, there is a complete blend of music, games and kids’ channels. As stated above, the top two are FunToys Collector and PewDiePie respectively. Remaining 8 channels, with their view counts, are following:
- Taylor Swift (361.3m views in January);
- GetMovies (359.5m);
- Little Baby Bum (302.1m);
- Masha and the Bear (287.8m);
- Popular MMOs (266.9m);
- Blu Toys (255.3m);
- Stampy (252.9m);
- BuzzFeed Video (239.4m).
Interestingly, six channels in this top-10 list are children’s channel, which makes us praise the business tactic behind the launch of the standalone app called YouTube Kids app, which promises to filter out the excessive and inappropriate videos and ads.
Abubaker Zahoor writes on diverse topics with special interest in innovations, tech-ethics, and inter-and intra- organizational business relationships.