Rocket Internet Launches Career Listing Site Everjobs In Sri Lanka
Rocket Internet has launched a new company in Sri Lanka focused on providing career listings online. The company named Everjobs aims to provide an online platform for job and career listings, where companies and job seekers can interact with each other.
Everjobs is similar to Work.com.mm, another Rocket Internet company which has been operating in Myanmar for an year. Work.com.mm is also a career-listing online platform which has seen huge growth in spite of little marketing efforts. It now receives one million page views per month, with about 140,000 unique visitors, and it has become Myanmar’s top job site.
Everjobs carries the same minimalist interface as Work.com.mm. With the mission of identifying and building proven Internet business models and transferring them to “new, under-served or untapped markets,” the company provides simple design in Everjobs’s website which is light-weight and does not take up a lot of broadband.
The website also offers features like direct messaging and CV builder. Everjobs CEO Ronald Schuurs told TechCrunch that providing direct messaging feature is important as people in developing countries prefer SMS alternatives such as WhatsApp or Facebook Messenger instead of email.
Following its legacy, Rocket Internet will launch Everjobs in what Schuurs calls “frontier markets,” or countries where Internet penetration is still very low.
“Within these countries and on a more regional scale, you can say we know quite a bit about how to do business in some of these frontier markets, which is totally different than doing business in the U.S. or Europe, so knowledge sharing is one of the most important things,” says Schuurs.
As a start, it has been launched in Sri Lanka where it has over 1,000 job listings now. Schuurs said that they decided to launch in Sri Lanka because they believe that this country is overlooked by other tech companies. However, Everjobs face competition in Sri Lanka from already established platforms such as topjobs, CV, and Sri Lanka Job Bank.
Everjobs Android app will be launched later this month to target users who access the Internet mainly through their smartphones.
By becoming a first-mover or pioneer of a new market, Everjobs will cement its brand image in people’s mind and they might go on to use the service for the rest of their lives. This is the basic strategy adopted by Rocket Internet, and Everjobs will also follow similar expansion plans as Rocket Internet’s other companies like Carmudi and Lamudi.