Mobile-Friendly Sites To Rank Higher in Google Search Results
With more people using mobile devices to access the Internet, Google has announced two notable changes to its search algorithms that will have a “significant impact” on mobile search results.
Starting April 21, the company will take into consideration the mobile-friendliness of a site as one of its ranking signals. Along with this change, it will also start using more information from indexed apps to influence search rankings for users who are signed-in and have the app installed.
The search giant says these changes will help users find higher quality results. “We’ve made it easier for users to find mobile-friendly web pages and we’ve introduced App Indexing to surface useful content from apps,” explains Google in a blog post.
The changes are part of Google’s previous efforts it made to improve search experience for mobile users. Last year, Google began flagging sites built with the technology that would prevent them from displaying content on mobile devices, like those built with Adobe Flash.
Meanwhile, it also rolled out update that would affect sites that were misconfigured for smartphone users, especially the sites that would redirect users to the website’s mobile homepage for a specific URL instead of their preferred destination. The situation was particularly common among news sites, where users would click a link to read a certain story but would end up landing on the site’s main webpage, with no clue of that desired page.
Then Google also started adding a “mobile-friendly” label to its mobile search results indicating which sites are optimized for mobile devices and would display well on your smartphone’s small screen.
Now, Google says it will be expanding its use of mobile-friendliness as a ranking factor for all mobile searches in all languages worldwide. Further, the company will also make use of the deep-linking technology to surface content from indexed mobile apps “more prominently in search.” That means the apps integrated with these links will be indexed in a similar way as does websites today.
Webmasters who are looking to implement App Indexing can follow the step-by-step guide on the Google’s developer site to make this shift.