Snapchat’s New Feature Can Give You Tens of Thousands of Views
Snapchat has become a popular app since its initial release on November 29, 2012. The app has been constantly updating its previous features and introducing new ones as well. One Snapchat feature called “Our Story” is what allows users to get tens and million of views, Gigaom reported on Tuesday.
So if a Snapchat user wants to get more views than even most of the famous TV series, they need to share their “Our Story” clip in any crowded group of users who are grouped together by Snapchat based around an event, or a playing contest.
Our Story was introduced last summer. The initiative was a furtherance in Snapchat’s course of action in facilitating people in sharing their point of view. The service makes a community at some live event. Only the audience of that particular event can share its perspective with the community. The app launched its first ‘Our Story’ at last year’s Daisy Carnival.
Keeping the ephemeral essence of Snapchat, Our Story clips are removed after 24 hours of publicizing. Gigaom has cited some users who got more views than even this year’s Oscars ceremony and Breaking Bad, which is considered as one of the most famous TV serials of the history.
Dana Krangel had a similar experience. Gigaom elaborated his story in the following para:
Dana Krangel, a marketing manager for a social headphones company, landed the first snap on the CES “Techies in Vegas” story. It saw over 27 million views. “I didn’t even realize it made it to the Our Story until all these random people from my past started posting on my Facebook wall,” Krangel told me. “My sister doesn’t have Snapchat and our 13-yr-old niece sent it to her. Someone in New Zealand even tweeted it at me.”
The figures are indeed hard to be believed. The mild possibility can be the quality of content which made people watch it for multiple times. But, according to Gigaom, Snapchat has clarified that these are original one time watching users. Whatsoever, we can’t underestimate Snapchat’s matrics because its monthly active users are said to be 100 million. So 27 million is just 27% of the app’s total audience. Still you doubt? Me too.
Abubaker Zahoor writes on diverse topics with special interest in innovations, tech-ethics, and inter-and intra- organizational business relationships.