IBM Offers Location And Trends Awareness to MobileFirst Apps
IBM’s MobileFirst management and development platform now allows enterprises to give their app users more information about their locations, reports PCWorld. The new feature is included in the MobileFirst update.
MobileFirst, with its new capabilities, will help both users and app makers. It will bring more awareness to the users about their locations and it will provide an opportunity to the enterprises to design their apps according to the users’ needs, explained vice president of IBM’s MobileFirst platform Mike Gilfix.
IBM has established MobileFirst to build enterprise mobile applications. The software is meant to support the organizations which do not have the capacity to build in-house apps. According to a survey conducted by OutSystems and commissioned by IBM, about 75 percent organizations have almost 20 undeveloped mobile apps in the stock. These organizations will surely embrace Mobilefirst as a blessing.
In addition to its particular ability to facilitate enterprises in tailoring apps according to the mood of audience, MobileFirst will provide apps producers a helping hand in managing security controls and in establishing channels to back-end data users.
The module of MobileFirst which provides information of user’s locations is called Presence Insights, which can efficiently track user’s moving inside a building. This can be used for various purposes. For an instance, aggregated number of users passing from a certain point can hint the traffic flow in that particular area.
Similarly, such information can be used by store owners to rearrange items based on shoppers’ most natural area to glance. It could be used by the cinema owners to guide people where they can buy snacks without having to wait for hours.
Moving further to another new module called the Cloudant Data Layer, which provides a synchronization functionality. This mechanism puts developers at ease by ensuring the absence of mobile units in backend databases which have any discrepancy in information. Thus the mobile units with similar information will only exist in backend databases.
In this way, MobileFirst has indeed cured a long lasting “huge pain for developers to write,” Gilfix said.
The software will help enterprises in revamping their services by allowing them to follow public interest conveniently. As Gilfix voiced: “You get tons of interesting analytics.”