Opera Max Gets Free Apps Through App Pass; Telenor is on Board
It looks like Opera not only wants its Opera Max service to come into the limelight, it also wants to jump on the free internet bandwagon with Facebook and others.
They are now introducing free app bundles to the Opera Max service through a feature called App Pass. This is being done in collaboration with Norwegian telecommunications company Telenor Digital
Telenor offers its services in many Asian countries like Pakistan, Vietnam and Myanmar i.e. mostly the countries where the customers would rather avoid using data plans in order to use many f the internet services.
Naturally, more operators will be added to the list in the future other than Telenor; but something tells me that will depend on how popular this can get. So far Opera Max only has around one million installs which is far less than ideal. Maybe this step can change it for them.
Opera chief executive officer, Lars Boilesen says this is a step towards innovation in the way mobile data are packaged and offered. They are excited to work with Telenor Digital he says:
App Pass builds upon Opera’s achievements with Opera Web Pass and Sponsored Web Pass in making mobile data affordable and easy to use for end users. With App Pass, consumers can enjoy their favorite apps and try out new ones with just two clicks, using the Opera Max client already on their devices.
Rolv-Erik Spilling who is the Head of Telenor Digital believes that this will give more control to the consumers over the money they pay for using internet services which is why they are eager to get involved:
We’re eager to see how this service is received in our markets. App Pass is designed to give customers easy control over costs related to data usage. The challenge of so-called “bill shock” is high on our agenda, and these kinds of initiatives from Opera play an important part in addressing the issue.
This is not the firs initiative of the kind. By now you would have heard of Facebook’s Internet.org app which was recently launched in India (after many other countries). Internet.org is also designed around a similar idea i.e. letting people access the internet and various apps with ease and without the worry of charges.
Similarly, Sprint launched a service which even goes by the same name i.e. App Pass in the United States and works in pretty similar fashion as this one.
Obviously, Opera will release details on the specific apps also but for now they are saving it for a later date. Keep checking back for more on Opera Max, App Pass and their endeavors with Telenor Digital.