Yahoo Sways Developers With Mobile Development Suite
This step by the once struggling company means that Yahoo is back in action. Not restricted to being just an overshadowed search engine anymore, the mobile-first company might come at par with Facebook and Google in terms of generating revenues from mobile. Yahoo had generated almost one-fourth of its revenue from mobile in 2014.
However, to completely dominate the mobile market, Yahoo will have to become the must-go-to company for mobile developers. This requires a huge user base and developers alike, along with the resources to monetize the apps that are built. While Yahoo already has been working on the user base part of their requirements, the company has also utilized analytics and other services, giving them the upper hand against the rest of the competitors.
Yahoo has now put to use its acquisitions and features which could prove beneficial in laying a strong and assuring foundation for its Suite. Yahoo’s Flurry, BrightRoll, Search feature and Gemini ad networks have the potential to become the likely ingredients to a successful broth of mobile development.
How, you ask?
Flurry Explorer analytics tool and Flurry Pulse can allow developers to get answers to complex queries and share their data with other partners easily.
BrightRoll, Gemini, Sponsored Post ads
With Yahoo’s latest app publishing feature, developers will be able to monetize their apps better with native and BrightRoll ads on third party platforms. Gemini ads network will be used locally for in-house ads and Sponsored Post feature will be utilized on Tumblr.
Yahoo Search in Apps is a feature through which developers can integrate the company’s standard search feature in their apps without any additional hassle. Yahoo currently integrates the search feature in its apps like Aviate and Yahoo Mail.
As mentioned before, Yahoo’s new stretgy under Marissa Meyer, might be putting Yahoo on the front for competition against the leading tech giants like Facebook, Google and Twitter. This is because developers will now have an option to select from the platform which pays them most for hosting their ads, has ads that are delivered to all the valuable users and offers the strong analytic decision making and understanding of their app behavior.