Smartphone Market in 2015: Apple To Remain Immune, While Samsung Sees Decline
If 2014 and the yesteryears had been welcoming of the smartphone and the PC market, predictions say 2015 would not bring much happiness to high-end brands like Samsung as far as market sales are concerned.
The premier American market research firm, International Data Corporation (IDC), analyzed that PC shipments will decline 3.3% this year. This decline in the electronic market is set to disturb the economic activity in the region because electronic manufacturing contributes 27% to the total industry sales. 2014 saw a little increase in the PC market sales due to a lot spending being done by large corporations as well as the introduction of the new Windows system.
Major mid-level players like Compal, Quanta, and Wistron from the South East Asian market are to suffer most from this market plunge. They are now thinking on for effective revenue generation strategies, most importantly diversification. Introducing a product line comprising of good feature set and low priced smartphones and wearable electronics is likely to give their sales a good boost.
In spite of such decline in the electronics market, Apple Inc. has well sustained the declining market trends. With the release of its MacBook Pro, it manages to retain a huge chunk of its loyal customers.
Whether its the MacBook series, or the iPhone or even the iPods, maintaining the quality of its immaculate GUIs and robust iOS, huge fans always get in line to grab the latest Apple offering. This product range would soon be welcoming the Apple Watch as the newest entry and pundits are predicting sales of up-to 5 million units or more.
Google is also rising up to the occasion with the development of the Android One project — a $100 range smartphone with an optimum feature set. Hence another point of worry for the brands trying to compensate for their financial losses through PC sales by moving in to the smartphone product line.
Samsung, a well established smartphone brand in itself, is facing fierce competition for both its low-end and high end product range, from Xiaomi, Huawei, and ZTE and iPhone series respectively. As the other Asian competitors keep on bringing out products carrying a lower price tag and even a similar set of features.
This inclination, in smartphone purchases, towards big names from China, Taiwan, India and Brazil makes a price war inevitable. But the only way to go through with it is to come up with solutions with cutting-edge technology but attractive prices only.