Motorola Lashes Back At Apple For “Making So Much Money” With Outrageous Prices
Apple and Motorola were gripped in brawl this week as Motorola President Rick Osterloh hit back after Apple’s Head Designer Jony Ive apparently criticized the rival smartphone maker, in a loosely veiled manner, saying that allowing users to choose the colors and make of the phone is giving up their responsibilities of the designers.
Though Jony Ive was polite enough to not take names, but the reference, “their value proposition was ‘Make it whatever you want. You can choose whatever color you want’,” was not much of a brainer for the tech community to connect the dots to Motorola’s Moto Maker campaign.
Ive remarked about the rival companies’ strategies in an interview at The New Yorker, saying, “I believe that’s abdicating your responsibility as a designer,” which was not to be taken by Osterloh with welcoming arms. The Motorola President is confident of his approach with the company, as he believes their philosophy is different than Apple’s, “our belief is that the end user should be directly involved in the process of designing products.”
Though the company did not really comment on Apple’s premium design, they chose to fire at their pricing strategy, “We do see a real dichotomy in this marketplace, where you’ve got people like Apple making so much money and charging such outrageous prices. We think that’s not the future,” Osterloh said. “We believe the future is in offering similar experiences and great consumer choice at accessible prices.”
He further added: “The mobile phone industry’s greatest failure is also its greatest opportunity: to make really good, affordable devices for people who don’t want to spend a lot of money. A great smartphone, and a great mobile internet experience, shouldn’t be an expensive luxury. It should be a simple choice for everyone.”
Rick Osterloh stands by his claim, as Motorola smartphones do offer almost all features that a smartphone is entitled to have on basic grounds. MotoMaker is just another offer to engage the potential users in adding the cream of their choice on the plain sponge cake that the company builds. It offers customers “thousands of ways” to customise its flagship Moto X handsets. You can select the color of the front and back of the phone, the type of trim metal, and it even includes various leather options to choose in its design.
However, there are always two sides to every story. While Motorola may lash Apple for charging premium in its products, Motorola’s Nexus 6 is priced just $50 dollars less than the iPhone 6 online. And while Apple may price its products such that they are not affordable by everyone, the fact that they win the race in specs, design, and seamless collaboration of all Apple devices means that the value based pricing strategy the company follows is actually justified.