BuzzFeed Acquires GIF Sharing Firm GoPop to Expand Its Mobile Team
BuzzFeed is now the owner of a San Francisco start-up named GoPop. The startup will be developing new apps for BuzzFeed.
GoPop developed a “visual conversation” app for iOS, which allowed users to put together some images and to make a basic animation, consider it an alternative way to create GIFs. And since BuzzFeed’s love for GIF’s isn’t a secret, the acquisition doesn’t come as a surprise at all.
The core app team will be led by GoPop CEO Jesse Shapin as announced by BuzzFeed. On the other hand, co-founder and CTO James Burns will be incharge of the experimental app department. Joseph Bergen and Filipe Brandão from GoPop are also coming along.
“We believe BuzzFeed is rapidly becoming the most impactful global media company, and the opportunity to lead new initiatives as the company expands its mobile footprint was irresistible,” Shapins stated in a post.
There is some bad news though, GoPop is shutting down support for their visual app and it has also been removed from the App Store. If you are concerned about losing your creations in the app, don’t they will be safe.
…we will be hosting a public archive of all Pops ever created, where each user will have a web profile with all of the Pops they’ve ever made. Have no fear! None of your amazing creations will be lost.
GoPop was a part of Matter and it’s the first acquisition to come out of it. Managing partner of Matter, Corey Ford stated that it’s great to see GoPop getting so strong that it’s now a part of “the most innovative news company on the planet right now.”
BuzzFeed has kept their silence on the financial aspect of their deal with GoPop and it’s unlikely terms will be revealed to the public. BuzzFeed will definitely benefit from this and it will help them expand on their innovative media distribution channels.
How do you think GoPop’s acquisition will impact BuzzFeed? Let us know of your take on the story below!