Yezz Is The First Project Ara Module Manufacturer
Google has sold Motorola to Lenovo but it doesn’t mean that the search giant is not interested in smartphones anymore. In fact, it is working on a new kind of smartphone under Project Ara which is expected to revolutionize the smartphone industry. The work is in progress and the company has announced Yezz as one of the first creators of modules for the new device.
Project Ara aims to give you a smartphone in which you have the freedom to choose the modules. The modular smartphone will allow you to change or upgrade specific modules, for example the processor. You can think of it as a PC in which you have the option to change the processor, RAM, or storage individually.
This will allow consumers to upgrade the module they want. A photography enthusiast would be able to upgrade the camera only, while a data geek would be able to upgrade storage capacity simply by changing the storage module. So they would not need to change the smartphone if they are not satisfied with a particular part of it.
It will result in consumers holding on to their smartphones for a longer period of time. It will save their money too, which would otherwise had been spent on a new smartphone.
Project Ara will have significant impacts on the industry. There will be many module manufacturers, of which Yezz is first, as Project Ara gains popularity. To predict the scale of impact it will have on smartphone industry, think of how chip and accessory manufacturers like Snapdragon, MediaTek, and Corning Gorilla started rolling in as the industry expanded.
Now as Project Ara plans to give the choice to consumers, many module manufacturers will start rolling in.
The price of modules is not yet known, but the whole idea of Project Ara is to bring the prices down so it is expected these modules will be cheap.
Yezz operated in Miami but its main target market is Latin America and apparently, this is the main reason why Google has partnered with the company for Project Ara, which is to be launched in Puerto Rico as a pilot launch at Mobile World Congress event on March 2.
Yezz has announced that it has already created around 100 Ara prototype modules from factories in the U.S. and China.
Google has not given any time frame when Project Ara will arrive in the U.S., but it will surely have an impact on U.S. smartphone industry when it arrives.