Apple Is Ready To Challenge Tesla Motors In Electric Car Expedient
The Wall Street Journal has reported that hundreds of Apple men are working on an electric car project code-named Titan.
The vehicle in discussion is designed like a minivan. The project, responsible to develop minivan idea into reality, was accepted by CEO Tim Cook a year ago, report WSJ’s sources. Ford Motor vet and Apple VP Steve Zadesky is conducting the activities involved in the project. According to the Journal, the activities involved include research into battery tech, robotics and metal production.
Earlier, the story was revealed by Financial Times which confirmed that Apple R&D was endeavoring to venture in the field of electric cars – a field which seems to be the next focal point of the tech market.
Apple’s interest in this field doesn’t surprise me though. The context of the news makes it a bit interesting for me and you will be feeling the same, if you read that article, earlier I wrote, about Tesla Motors’ activities in iPhone-maker’s premises. Activities which were regarded as “poaching of Apple employees.”
One may say Cupertino-based company is probably doing the counterattack in a fight of competition. And if one says so, he won’t be illogical. But it will not affect Apple much, as per new reports, the company has allotted a thousand workers to toil on the project.
Here comes another very interesting point which leads us to the point which says this is a fight of competition. The point is: earlier, Tesla Motors Boss Elon Musk, said while talking to Bloomberg that “[Apple] tries very hard to recruit from Tesla. But so far they’ve actually recruited very few people.” It didn’t make much sense than but it is making an extraordinary sense now. Doesn’t?
While some of you, like me, will be enjoying the contest in the context of this news, many, with minivan aesthetics, might be interested in knowing about the arrival of the new technological revolution. The dates matter but Apple hasn’t announced any specific date for the launch of the dear minivan.
Abubaker Zahoor writes on diverse topics with special interest in innovations, tech-ethics, and inter-and intra- organizational business relationships.